Its funny as a lot has changed but the most retentive info in this has not. Many Design Agencies will spin loads of stories about why you need SEO help from them but the truth is anyone can do it. Good Search Engine Optimization is content driven. If you write and share good content people will share and link back to your site its that simple. The more relevant the origins of the links back to your site in content and page rank the better for your rank too. While this video was republished in 2013 I believe its original recording was 2009 yet again there may be lots of new tricks and cheats but the core of good SEO, gaining traffic and increasing you ranking is driven by hard work, good content and loving what you are doing and what you are providing myself I am not as much of a blogger when it comes to web but I am one hell of an activist and political blogger with a reach of 3 million on the low end each and every week and this is growing despite being throttled down by many ISP’s and blatant Censorship on many sites like facebook and sadly YouTube and while you tube is independent from Google thats only in name and maybe some management so I see the censorship in YouTube as a sign of things to come with Google. This is usually where people ask me what it is I am posting that is being censored what could be negatively effecting my sites traffic ranking and its SEO? I advocate that its irresponsible to pay tax to governments that finance wars and it makes you complacent and in that complacency its as much as consent AND the upside for you is since I do not pay tax I do not charge tax though I do ask you to donate the equivalent in tax to a Sister Project Gardening Spirits we call it GST and if you are in Canada you may enjoy the intended pun as we here have a GTS the Goods and Services Tax ours is more of a Good Samaritan Tax.
Good content is what makes for a good site and there is no real shortcut to S.E.O so don’t waste your time and also note that search engines will penalize you when they think you are trying to word stock your site or if you use link farms. I know you likely get these seo emails everyday just as I do and all this will do is cost you money, time and damage your web site and its reputation.
The irrepressible Matt Cutts from Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches.
You would naturally expect a pitch for good design and I wont disappointing you here design is very important not just the look of your site but even more importantly the usability if I come to a site and don’t find what I am looking for almost immediately I am back to google’s next result. This also a great time to mention that fact that if you are not in the top page you don’t matter unless your users is looking specifically for you but if its a cold search and you are not top 3 on page 1 well you are not likely getting a lot of traffic and if traffic is in anyway how you generate business or income thats going to hurt.
Some things that also help are meta tags, image tags, titles and of coarse keywords but too much of a good thing can apparently be bad too. Google likes responsive design too so if you are still living in 2010 its time for an upgrade and I am not one to poke too much fun here as while I have been designing responsive sites for a few years only just recently have I been moving my own sites over as a matter of fact if you read are reading this the day it was posted then you will have noticed my wettstein.ca site is not even finished and oh yeah thats very bad for ranking that and erros and broken links so get on that too with Google webmasters tools link below.
OH WAIT one trick but its still not going to work without content and its called Viral Marketing and Viral Content I have had posts reach millions but without content to keep them coming back it will not be lasting and you will bounce most of your websites visitors.